A Step-by-Step Guide to Prospecting on LinkedIn

A Step-by-Step Guide to Prospecting on LinkedIn Whenever youre doing any kind of prospecting, you have to first go where your prospects are hanging out. I have not yet met a professional recently that hasnt at least heard of LinkedIn. And most of them are at least on it minimally, which means you can find them. Brynne Tillman is a  LinkedIn and sales trainer at PeopleLinx (guided social selling  / sales platform). I interviewed her to get the inside story on social selling using LinkedIn, and she gave us some awesome tips. I would say the number one pitfall is sending a non-personalized connection request. The number two pitfall is when someone connects with you, and you dont send a welcome note. You connect and forget. Number three pitfall actually is ignoring your first degree connections; the people youre already connected to. Have a listen to the  podcast version on  iTunes  or  SoundCloud, or  read her guide below: Whats the  step-by-step guide to LinkedIn prospecting? So the very first thing, when Im working with folks, is that we have to begin to identify the Boolean search, the search criteria of the types of people youre looking to have conversations with. And this could take a little while initially. I mean if you really understand your prospects and your potential buyers, it could be a 15, 20 minute process. If, you know, youre the kind of person right now that says, Everyone needs what I have, drilling down to those right people can take a little bit longer. But once youve got that, which are thelike for me, its vice president of sales, director of sales, vice president of marketing, the CMO, sales enablement. So I have my list, and Ive created it in a way that makes searching for these people on LinkedIn very simple. And so thats the number one step. Now, it depends on if youre account-based marketing or if the world is  your oyster. If youre account-based marketing and you have been assigned 100 accounts, then thats where you would begin. Youd look up those companies, plug in your now new Boolean search, and see who in the organization is it that you need to be working with or talking with and then who can help you get there if possible. If youre not account-based, even geographically based, if you have Sales Navigator, its called Lead Builder. If you have regular linkedin.com, its called Advanced Search. But creating your advanced searches based on that Boolean search is the next place to go. See who comes up on that list and strategically reach out to your shared connections, whether its email, text, phone call, tweet, whatever your normal process would be. Just say, Hey, Joe, I notice youre connected to Fred at ABC Company. Try to get in touch with him. How well do you know him? Can we have a quick call? Can we talk about this? And so that becomes really the next step is going through your warm market. If you dont have anyone in common, it seems like its going to be a cold reach on LinkedIn. There are things that you can do prior to doing that. You can follow them. You can like or comment on their recent activity and start to build a rapport before you ask for a connection. Once youve done that Or maybe you comment on an article, and now you connect, Anne, great article that you posted. I really enjoyed it, she knows thats true because you liked it, and you commented already, Would love to connect with you and explore ways we might be able to work together. And so youre relating that back to them. The next process after that is now they connect. And this is where almost everyone drops the ball is you need a welcome message. I have two welcome messages, one that asks for a phone call and one that just provides more value. So if Im not necessarily looking for a phone call with that person now but theyre someone that I want to nurture over time possibly, Ill say, Thanks for connecting on LinkedIn. Not sure if youre using LinkedIn for sales, but heres some templates Ive put together that might be helpful. And its one of the most valuable pieces of content I have. So if they are using it for sales, which kind of qualifies them in for me, then they download these, which I have a gatekeeper, so I know whos actually downloading them. And I bring them incredible value from the very beginning. Now, if I want a phone call, I can still share that. But Ill also say, Id love to set up a brief conversation to explore ways we might be able to work together. Heres a link to my calendar. So you got to take it all the way through the process. Even when you get there to that welcome note, youre only going get 3 out of 10, 2 out of 10 conversations. So now, youre connected to a lot of the right people, but you havent had conversations, you need to consistently nurture them over time and provide value. And so when the timing is right, they know that youre the vendor to call. What type of technology should social sellers be using? So the sales stack, that is such an interesting question. Its really hard for me to say blanketly what everybody needs. I will tell you what I use to answer that question. Its not nearly as comprehensive as if I were in, you know, a Fortune 1000 company with some of the huge tool opportunities. So Im going to  tell you the ones that I use and that I love. So lets start with the CRM. So as a company, we use Salesforce. I love Nimble, its a social CRM that lives inside of my email and feeds in real time social interactions based on the emails that Im getting. So I get an email from someone. It matches it up to their Twitter and their Facebook and their LinkedIn or Instagram. And I can see real time what that person is talking about, and I can engage. Its very powerful. Next piece that I absolutely cant live without is Calendly. And its a simple $10-a-month calendar sync. So I can give a link to anyone, and they can get on my calendar. I use that everywhere, and that transformed my business. I use a couple of Chrome extensions. I use Text Expander, which is a free Chrome extension, where all of my templates live, so I dont have to retype or even copy and paste from somewhere. Its just short codes. You can do that on your phone too in short codes. Any smartphone has it. I feel I cant work without it, absolutely vital. And I could go on. I have a ton of other little extensions that are really powerful. Theres SalesLoft, which is the email cadence tool. Theres Octave, which is sort of a presentation tool that can help you identify whos opening your stuff and forwarding your stuff, and its a trackable.  ClearSlide also, some great stuff. So theres so many. I can go on and on and on about the tools that are out there. But it really depends on what youre looking to achieve. So the last tool that I use every single day, of course, I have to say is PeopleLinx. And thats where PeopleLinx really helps, because PeopleLinx will remind the sales rep every day what they should be doing either on linkedin.com or Sales Navigator, so you dont necessarily miss opportunities, and youre making the most. Its like someone literally driving to your house, picking you up, and dropping you off in front of the gym. So we cant make you do it, but we can get you there every single day.

How to Write Your Own Google Resume

How to Write Your Own Google ResumeThe Google resume is the next frontier for job applicants to the open positions and is quickly becoming one of the most-popular personal resumes. The job seeker has two choices: use the Internet or the Microsoft Word resume.There are so many career websites available that it can be very overwhelming and confusing. Of course, one should not shy away from using a professional website but using a professional career website will only result in a resume that looks similar to countless others. Using the Google resume is very easy and not difficult at all. It's very similar to the Microsoft Word resume and has many similarities, but one needs to be careful about the spelling of words because they need to spell them correctly.Many of the resume templates online allow you to upload your resume with a picture and basic description, but the Google resume is quite different. They do not allow for pictures to be uploaded.The Google resume gives you a sample of what you can expect when it comes to getting the job. Since you are in a job search, you are very confident in your skills and abilities. You have taken the time to write a resume that is perfectly acceptable to the employers. You've really looked over the qualifications that you have for this position, and you know the job description accurately.The Google resume does contain some graphic information, but not all. In fact, there are some positions where you really need to keep everything fairly simple. Remember, this is the next frontier in job searching and this is a marketing tool, so stay with the basics and don't get wrapped up in the details.So what can the Google resume offer you? One thing it can offer you is a great help in making sure that you do not become distracted by the information on your resume. When it is the first time you have ever looked at it, it can be quite overwhelming.This is why having a good example of a very clean resume is important. If you do not have a resume or cover letter to copy, make sure that you have a list of all of the things that you should include on your resume. Also, write out your job description specifically so that you can verify it and do not overfill it with too much information. It will help to clarify your responsibilities and what you should be expected to do.Remember that when it comes to the resume, there are some details that are very specific and should not be left out or messed with, but the vast majority of the information on your resume can be the same as the employer needs. Some companies do not require that you fax your resume or upload it online, so make sure that you can provide the required information if you need to.

I Have Chosen to Do So and So A-Levels Because Theyre Respected

‘I Have Chosen to Do So and So A-Levels Because They’re Respected’ This title is pretty much self explanatory. I’m sure you’ve heard something similar to this before. A lot of individuals I know choose the standard, hard subjects, such as Maths and the Sciences. Individuals may opt to take on these subjects as it relates to a course that they would like to study at university. What, all three Sciences, Maths and maybe even Further Maths? Usually, the norm is four subjects. I’ve just exaggerated a bit to make a point. Arrogance is bliss, as they say. Relating back to the main purpose of this article, some solely base their decisions on the prestige of each individual A-level. It’s fair enough that individuals want to aim for the very best, but is it sensible to take on something so vast when the likelihood is that this won’t illustrate the reflection of your true potential? There may be an assumption that the harder the subject is, the more impressive it will look either on your UCAS form or CV, but I don’t agree with this at all. In fact, I’m going to take a step back. I’ve also seen this about choosing your options for GCSEs. You don’t know this at the time, but you can simply get away with writing ‘11 GCSES grading from A*-C’ on your CV.  There’s no point in taking on hard subjects and then being predicted low grades. These days, universities ask for grades AAB or above, so if you’re relying on impressiveness, but not being able to attain the highest grades, think again! Black listed subjects! I understand and, furthermore, am fully aware that universities have a list of subjects that they’re not particularly fond of. However, you have four options, some may take on more than four I know, so use your options wisely. The aim is to get an offer and an unconditional place at the university of your choice.   How is it useful for you to take on subjects that universities actually love, but then not meeting their grade requirements?  Universities only state a few subjects that they’re not in favour of. There are so many other subjects to choose from, so many!! Now you may be thinking ‘What If the subject(s) that I want to study are blacklisted?’ One answer, one word is: RESEARCH! Phone the department or ask questions at university fairs or open days. Gain knowledge, an insight about these things, so that you can help yourself and younger generations. Still on the topic of doing your own research, in relation to Science related degrees, do you need to take on a science that isn’t a necessity by that department? Some universities state that they, for example, require either Chemistry OR  Biology. If you’re still unsure about this, then contact the department directly. Sometimes you need to go that extra mile in order to gain the results you want. I’m going to stress this point again: you need to achieve the grades! If you happen to go through clearing, the university happens to have a space on a course and you’ve met the requirements, you’re in! Putting Science related degrees to the side, what A-level subjects you do doesn’t really matter. What matters is what you enjoy studying. A-levels are hard as it is, so why make it more difficult for yourself by taking on subjects that you know that you won’t be comfortable with. Lastly, and on a final note, you won’t be seen as less of a person if you’re not taking the standard, traditional subjects. Who cares what anyone thinks, its only you that matters. 0

How to Develop Your Personal Brand Through Logistics - Personal Branding Blog - Stand Out In Your Career

How to Develop Your Personal Brand Through Logistics - Personal Branding Blog - Stand Out In Your Career You’re going to need perspective to be successful in business. Not just your own perspective on how business operates, but for others to have a dialed in view of your capacity within that industry. Whether you’re developing a shipping company, construction firm, or other type of blue-collar establishment, you’ll need to learn the numbers â€" that’s where logistics come in. The transportation field is an easy trade to focus on since truck driving is such an in-demand profession right now. But, it is important to note that these tips are easily applicable to any professional. Branding yourself is an essential part of developing and expanding your horizon. It is the vehicle that drives opportunity. The more skilled you are with your statistical analysis of the company, the more you are viewed as a trustworthy person from the outside. That becomes your brand. And, obviously, everyone is looking to work with someone they can rely on for honest and relevant information. Understanding the market allows you to evaluate risk and reward at a more accurate clip than your competitors. Such knowledge is gathered through research and analytical examination. Let’s back up to the primary step though. You need to first select an industry to infiltrate before progressing. That’s where we’ll start. 1. Use Your Experiences You’re good at something, now it’s time to use that skill to your advantage. You may not have realized at the time, but valuable knowledge was gained during your blue-collar summer jobs and early career endeavors. Take that understanding and apply it to a business plan. Gain the further training that you need and begin your journey. An important but often underrated aspect of exploring new business opportunities is the personal connection to your craft. Do something you love. If you map out a direction that you want both your personal and professional life to take, you’ll be more invested in furthering the attempt. And, by drawing on previous relationships and practices, you’re starting with a base of information that is invaluable in early proceedings. 2. Find a Niche and Get Started The first part of market analysis enters at this step of planning. Just as with utilizing prior experiences to your advantage, you’ll want to exploit industry openings for your benefit. Use your specialized talents, your interests, and the field’s openings to develop a successful career. Then, get started. If you’re looking to get established in the trucking trade, you’ll need to acquire a truck through a Nextran Mack Truck dealer; a shipping business will require a warehouse and packaging; and the proper tools are necessary for a construction company. Whatever your niche is, it will require preparation. 3. Use the Numbers By now, you’re probably catching on that statistics is a major part of any field. And while many think that an entire analytical team is necessary to get a leg up on the competition, there are much easier ways to gain information. Researching industry info like economic indicators, country markets, and consumer product related statistics is all beneficial to establishing a thriving company. Plus, much of that material is simple to gather. The government, business magazines, and universities are all great resources for gaging your industry. Various studies and thorough examinations are readily made available by these organizations. Finding the information and applying it to your strategical outlook is perhaps the only work you’ll have to invest on the numbers front. Don’t be one of the many that are scared off by logistics when attaining and employing them is just a few clicks away. Once you have the material, relating it to your business is an easy way to capture and develop clientele. 4. Make Your Mark This is your career. Go all out. You’ve developed the skills necessary to become successful and now it’s time to reap the rewards. Methodically vet future employees, gain the trust of potential patrons, and maintain a healthy work ethic to become an icon in the industry. Loads of market research, ample opportunity, and previous experiences are of no importance if you are unable to provide the reliability that people value. 5. Maintain Momentum Congratulations! You’re recognized as a leading figure in your field. Now use that acknowledgment to further your pursuits. Don’t be afraid to display awards, customer testimonials, and press to boast about your quality work. People want to know that you’re a dependable and reputable source, so show them. Once you’ve used logistics, experiences, and good old elbow grease to build a prosperous business, sit back and enjoy the ride.

Writing My Resume in Code - Is This Idea So Unthinkable?

Writing My Resume in Code - Is This Idea So Unthinkable?Writing my resume in code might seem like a strange idea at first. What you might be thinking is, 'How can I be an expert in the field of programming and at the same time to apply coding rules? '.If you are a computer novice, it will be hard for you to apply the principles of programming to your resume. You can still get through this hurdle though by learning as much as you can from the examples that were provided by the author of the book. By simply reading through the book, you can have an idea on how to apply these skills to your resume. Of course, you can't exactly learn to program on your own.To understand how one can apply these principles in the field of coding, you should first go back in time. You must remember that coding was first invented in the 1950s and it has been used in all fields. Therefore, if you are still learning how to program, you can still find ways on how to create your resume in code.Let's say that you have a resume that you are trying to design. The first thing that you can do is to read through the samples that are provided by the author of the book. By doing this, you will have an idea on how to construct your resume and what should be included on the cover page of your resume. Since there is already a large number of coding books available in the market, it is easy for you to choose the right one for yourself.In terms of the book itself, it is recommended that you must read through the sample chapter and the overview chapter first. From the chapters, you can choose which of the chapters you want to read more about. Furthermore, these chapters are also of great help when you come to learning how to use the code snippets.You might be wondering why there is the need to learn how to use the code snippets first. It is because it is not as simple as you might think to apply this knowledge to your resume. First of all, you need to learn the use of the code snippets to begin with. Af ter that, you can begin building the information that you want to appear on your resume.If you're trying to write a resume using the book, you can see that you'll only be restricted on the number of coding rules that you are allowed to apply. You need to make sure that the information that you are applying is relevant to the job that you are applying for. You don't want to apply information that is not relevant to the job that you are applying for.Writing my resume in code can be an effective way of adding a professional appearance to your resume. If you already know how to use these codes, you can easily make the information that you want to be on your resume. You just need to know how to use these codes in order to write your resume.

Help Writing My Resume

Help Writing My ResumeIf you are still wondering if it is possible to help write your resume, there are so many people who do not know how to go about it. It is a very common mistake that many people make. They think that they can use their resume and successfully get hired. This may be the best strategy, but it does not work at all times.First of all, it is very important that you write the right information about yourself. By creating a resume you will be listing your skills, qualifications, training, work experience, and even accomplishments. Before you even start, you must know what exactly it is that you are trying to convey in your resume.Before you actually begin you should take a good idea of what you are going to include in your resume. Look at your training, education, and work history to determine what you want to include. This will give you a great idea of what to write on your resume. Also, if you have any skills that you are qualified for you will need to put them on yo ur resume. You want to make sure that it is not listed incorrectly so you can get the job you want.When it comes to writing your resume, you will need to understand that there are different writing styles. If you are not a native English speaker, then it is a good idea to look for an English writing service that can help you with this process. There are many options available to you so do not feel like you are doing something wrong if you do not have a great grasp of the English language. Just because you cannot write well in English does not mean that you can not write in any other writing style. It just means that you will need to learn and utilize those skills.When it comes to what to write on your resume, you will need to create a formal letter. The formal letter is similar to what a future employer would expect to receive when he or she is hiring someone. This should include how long you have been employed, the amount of years you have worked, and how much experience you have w ith the company.When it comes to actually writing your resume you should always first consider the flow of the letter. As you go through the process you will find the right way to get things started. In most cases, you will want to begin your resume at the top, followed by the most relevant information that you can possibly include in your resume.When you start out with your resume, you should always use the paragraph format. This will ensure that it is easier to read and you do not have to worry about it jumping around the page. This is also important when you are writing your letter to explain your accomplishments and skills.At the end of your letter you should always add a little bit of information. Usually this is included in the final paragraph. Just make sure you include all of the important information that you can provide.

The unmentionable designer - The Chief Happiness Officer Blog

The unmentionable designer - The Chief Happiness Officer Blog Im currently talking to our designer about a re-design for the Happy At Work Projects web site, and I cant wait to see what she comes up with. Shes done all our design work so far (you can see some examples here), and if youre ever in need of good design, on or off-line, I cant recommend her highly enough. Shes extremely talented, and most importantly, she can grasp the important features of a task really quickly. Id like to translate her company name into english, but unfortunately, what is in danish a quirky and fun word becomes, when translated into english, something that is entirely unmentionable in polite society :o) Thanks for visiting my blog. If you're new here, you should check out this list of my 10 most popular articles. And if you want more great tips and ideas you should check out our newsletter about happiness at work. It's great and it's free :-)Share this:LinkedInFacebookTwitterRedditPinterest Related

Client Case Study Andi Fairbanks - When I Grow Up

Client Case Study Andi Fairbanks - When I Grow Up Um, do you know that Ive coached hundreds of women since I started offering dream career guidance in 2008? And that these women are freakin rock stars, leaving soul-sucking jobs and traveling the world and launching creative, grown-up businesses and simply doing work that fits their lifestyle goals? Well ya do now and youll hear their stories firsthand in my  Client Case Studies series!  Andi Fairbanks was one of my classmates in musical theater at NYU, and we worked together in 2009. We bartered coaching sessions for karate lessons back then! Shes the best. Why did you decide to work with a creative career coach? I found myself in a similar situation to Michelles before she made the switch to coaching. I was trying to be an actress, I had wonderful training, but I was spending more of my time working day jobs and feeling bad about myself for not making a living as an actress than actually working. I had a lot of anxiety and a lot of doubt that I could keep my spirits up for another 10 years of doing what I was doing. What were you doing work-wise when we started our sessions? I was teaching martial arts and doing some office work at the school and halfheartedly auditioning. What was your biggest takeaway from our work together? My favorite Michelle lesson was to do something every day that moves me forward towards my life/career goals. It could be reading for 10 minutes, it could be making a list, it could be taking a class just something that connects me to why Im doing all of the supporting non-dream work. Was there anything else you tried to do as a career between the time we stopped our program  and what you do for work now? If so, how did it inform your current career? I fall into the multipotentialite category, and I have done several thingsand Im still working on getting to that perfect fit. I see these stepping stones differently now, though: I have something to learn or an opportunity from each job Ive had. Ive had flexibility to train and coach runners. Ive gotten paid to write. Ive had my masters degree in adult education paid for. Ive had paid vacation time to use to connect with people I find inspiring while doing things that challenge me and move me forward. Not every second of the day is fulfilling and motivating, but every day has something to offer. What would you tell someone now that was in your shoes when we first started working together?  Whats your best tip to allow them to make a grown-up living doing what they love? Let your expectations ebb and flow. You might pick a direction and it might not be right for you, but the fact that youre opening yourself up to try is just one step closer to finding the right thing. Also, be open to there being many right things along the way. Sometimes you have to say yes to the money job and find ways to craft it. Ebb/Flow, Give/Take. Whats on the horizon for your career? I am currently preparing to take the tests I need to get my teaching certificate, and I am working with a frientor (Michelles note: I love Andis made-up word for friend mentor!)  of mine as a co-host on her monthly running podcast and as an ambassador for her online running program. Im envisioning a life in which I can continue to ebb and flow with family, educating/coaching, and using what I have come to appreciate as my ability to creatively support and promote ideas I love. Id like to write more, Id like to coach again, and Id like to play more at work these are all things Ill be looking for ways to do in the next 5 years. I have learned that I am not an entrepreneur, but I have a knack for being the bridge between the entrepreneur and the audience. Im a work in progress for life!   Wanna work with me one-on-one like Robin  did? Check out the details here.  There are just 2 spots left for an April start, and I opened up my consultation calendar to have free 30-min chats this month!